Privacy Policy

1. Introduction

Dobson Strength Rehab & Performance ("we," "us," or "our") operates dobsonstrength.com and related services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, interact with our content, or use our services.

By using our website or services, you agree to the practices described in this policy.

2. Information We Collect

We may collect the following types of information:

Information You Provide Directly

  • Name, email address, phone number, and any other details submitted through contact forms, booking requests, or newsletter sign-ups

  • Health-related information you voluntarily share when inquiring about or receiving services

  • Payment information (processed securely through third-party payment processors; we do not store full payment card details)

Information Collected Automatically

  • Browser type, device type, operating system, and IP address

  • Pages visited, time spent on pages, and referring URLs

  • Cookies and similar tracking technologies (see Section 5)

Information from Third Parties

  • If you interact with our ads or content on Meta platforms (Facebook, Instagram), Meta may share data about those interactions with us in aggregated or anonymized form per Meta's own data practices

3. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and schedule consultations

  • Provide physical therapy, coaching, and related services

  • Send appointment reminders, follow-up communications, and service updates

  • Send marketing emails or newsletters (you may opt out at any time)

  • Improve our website and services

  • Run and optimize advertising campaigns on Meta and other platforms

  • Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

Service Providers: Third-party vendors who assist us in operating our website and delivering services, including scheduling software, email marketing platforms, payment processors, and the Dobson Strength app platform. These parties are contractually required to protect your data and use it only as directed by us.

Meta Platforms: We use Meta Pixel and related Meta advertising tools on our website. This means Meta may collect data about your activity on our site to help us measure ad performance and deliver relevant ads. Please review Meta's Data Policy at facebook.com/privacy/policy for details.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal process.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies, including:

  • Essential cookies that enable core website functionality

  • Analytics cookies (such as Google Analytics) that help us understand how visitors use our site

  • Advertising cookies, including the Meta Pixel, which tracks website activity to measure the effectiveness of our ads and enable ad targeting on Meta platforms

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality. You may also opt out of Meta's use of your data for ad targeting through your Meta account settings or at aboutads.info.

6. Meta Pixel Disclosure

We use the Meta Pixel, a piece of code placed on our website that allows us to measure, optimize, and build audiences for our advertising campaigns on Facebook and Instagram. The Meta Pixel may collect data including pages you visit, actions you take on our site, and your IP address. This data is shared with Meta Platforms, Inc.

By using our website, you acknowledge the use of the Meta Pixel and consent to the data practices described here and in Meta's Data Policy.

7. Health Information

If you voluntarily share health-related information with us for the purpose of receiving physical therapy or coaching services, we treat that information with care and use it only to provide and improve those services. We do not sell health information. We maintain appropriate safeguards to protect the confidentiality of health-related data you share with us.

Please note that Dobson Strength Rehab & Performance operates as a cash-pay direct care provider. Communications through our website, email, or app are not covered by HIPAA in all circumstances. If you have questions about the privacy of your health information, please contact us directly.

8. Data Retention

We retain your personal information for as long as necessary to provide services, fulfill the purposes described in this policy, and comply with legal obligations. You may request deletion of your data at any time (see Section 10).

9. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from individuals under the age of 13. If we become aware that we have inadvertently collected information from a minor, we will delete it promptly.

10. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly

  • Request that we limit or stop certain processing of your data

To exercise any of these rights, contact us at the information below.

California Residents: Under the California Consumer Privacy Act (CCPA), you have additional rights regarding your personal data. We do not sell personal information. For a full summary of your CCPA rights or to submit a request, please contact us directly.

11. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

12. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact:

Dobson Strength Rehab & Performance Dr. Steven Dobson, DPT, OCS, CSCS [steve@dobsonstrength.com] [715-896-1715] [345 SW Cyber Dr. Unit 104, Bend, OR 97702] dobsonstrength.com